# Tuscany: 46,220,821 nights in 2024, third in Italy

> Tuscany logged 46,220,821 overnight stays in 2024, 9.92% of Italy's total, third behind Veneto and Lazio. Where it bottlenecks: Florence and one tower.

URL: https://myitalia.it/how-busy/in-toscana
Last updated: 2026-09-11

Tuscany recorded 46,220,821 overnight stays in 2024, 9.92% of Italy's 466,158,045 and the third highest total after Veneto and Lazio.

## Third of 21, behind Veneto and Lazio

Veneto led Italy in 2024 with 73,472,377 nights and Lazio followed with 51,753,567. Tuscany's 46,220,821 came third, at 9.92% of the national count, so almost one Italian overnight stay in ten was spent here.

At that share the regional number is a fair guide to what you'll meet, at least in the places people come for. The full table is in [regions by overnight stays](/best/regions-by-overnight-stays).

A per-resident ratio would need Tuscany's population, which isn't among the figures verified for this site, so it's left out.

## Florence carries the American traffic

Florence takes 14.6% of the nights American travelers spend in Italy, second only to Rome at 25.5%. Together with Naples, Venice and Milan, those five comuni hold 60.3% of all US nights.

Concentration on that scale means the line you stand in at a Florence museum says little about a village an hour away. The pressure is real, and it's narrow.

## San Gimignano: 13.88 hectares

San Gimignano's World Heritage center covers 13.88 hectares, one of the smallest listed areas in Italy, and 14 of an estimated 72 medieval towers still stand.

Every visitor to the towers walks the same 13.88 hectares, so the town's pressure is a matter of hours, not of the regional count. More on the town under [San Gimignano](/attractions/san-gimignano).

## Siena's tower: 25 people every 45 minutes

The Torre del Mangia takes 25 people per climb, every 45 minutes, and it can't be booked online. Tickets are sold only on the day of the visit, at the Museo Civico and Santa Maria della Scala desks, and they sell out.

That ceiling is set by the tower, not by demand, and arriving early is the whole strategy.

## The Val d'Orcia is five comuni

The Val d'Orcia World Heritage site covers the historic centers and most of the territory of five comuni in the province of Siena: Castiglione d'Orcia, Montalcino, Pienza, Radicofani and San Quirico d'Orcia.

Many places sold under the name lie outside that line, so check which comune a listing is actually in.

## The 2024 baseline

ISTAT's 2025 count adds non-professional rentals for the first time, so a 2025 total for Tuscany would mix new beds with new visitors, and the headline number can't separate the two. Until the new series has a second year, 2024 is the comparison point.

## Using 9.92% as a traveler

With 9.92% of national nights, Tuscany is where booking ahead belongs in the plan: Florence first, then the small listed towns. The Torre del Mangia is the exception, because tickets are sold only on the day.

More in [Tuscany](/regions/toscana), [food in Tuscany](/food/in-toscana), [UNESCO in Tuscany](/unesco/in-toscana) and [crowds and caps](/plan/crowds-and-caps).

## FAQ

### Is Tuscany the most visited region in Italy?

No, it is third by overnight stays. In 2024 Veneto recorded 73,472,377 nights and Lazio 51,753,567, ahead of Tuscany's 46,220,821, which was 9.92% of the Italian total. Almost one Italian overnight stay in ten was spent in Tuscany.

### Can you book the Torre del Mangia in Siena in advance?

No. Tickets are sold only on the day, at the Museo Civico and Santa Maria della Scala desks. Climbs leave every 45 minutes with a limit of 25 people each, and tickets sell out, so go to the desk early.

### Is Montepulciano in the Val d'Orcia UNESCO site?

No. The listed Val d'Orcia covers the historic centers and most of the territory of five comuni in the province of Siena: Castiglione d'Orcia, Montalcino, Pienza, Radicofani and San Quirico d'Orcia. Montepulciano isn't one of them.

### How much of Italy's American tourism goes to Florence?

Florence takes 14.6% of the nights American travelers spend in Italy, second to Rome at 25.5%. Five comuni, Rome, Florence, Naples, Venice and Milan, hold 60.3% of all US nights between them.

## Sources

| Fact | Source | Confidence | Valid until |
|---|---|---|---|
| Nel 2024 Toscana ha registrato 46.220.821 presenze turistiche. pari al 9.92% del totale nazionale | [Eurostat](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/tour_occ_nin2) | medium | 2027-07-31 |
| Nel 2024 gli esercizi ricettivi italiani hanno registrato 466.158.045 presenze | [Eurostat](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/tour_occ_nin2) | medium | 2027-07-31 |
| Nel 2024 Veneto ha registrato 73.472.377 presenze turistiche. pari al 15.76% del totale nazionale | [Eurostat](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/tour_occ_nin2) | medium | 2027-07-31 |
| Nel 2024 Lazio ha registrato 51.753.567 presenze turistiche. pari al 11.1% del totale nazionale | [Eurostat](https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/tour_occ_nin2) | medium | 2027-07-31 |
| Il 60,3% delle notti statunitensi si concentra in cinque comuni: Roma 25,5%, Firenze 14,6%, Napoli 7,0%, Venezia 6,7%, Milano 6,5%. | [Banca d'Italia, Indagine sul turismo internazionale](https://www.bancaditalia.it/statistiche/tematiche/rapporti-estero/turismo-internazionale/) | medium | 2027-07-31 |
| Il centro storico di San Gimignano e' patrimonio UNESCO dal 1990 con i criteri (i)(iii)(iv) su appena 13,88 ettari: delle circa 72 torri erette tra XI e XIII secolo dalle famiglie mercantili come simbolo di ricchezza e potere ne sopravvivono oggi 14. | [Ministero della Cultura - Ufficio UNESCO](https://unesco.cultura.gov.it/projects/centro-storico-di-san-gimignano/) | medium | 2029-12-31 |
| La Torre del Mangia di Siena non si puo' prenotare online: il biglietto si compra solo alle biglietterie del Museo Civico e di Santa Maria della Scala il giorno stesso della visita, le salite partono ogni 45 minuti e sono limitate a 25 persone per turno, e i biglietti si esauriscono. | [Comune di Siena - Musei Civici](https://museocivico.comune.siena.it/biglietti) | medium | 2027-06-30 |
| Il sito UNESCO Val d'Orcia comprende i centri storici e gran parte del territorio di cinque comuni della provincia di Siena: Castiglione d'Orcia, Montalcino, Pienza, Radicofani e San Quirico d'Orcia. | [Commissione Nazionale Italiana per l'UNESCO](https://www.unesco.it/it/unesco-vicino-a-te/siti-patrimonio-mondiale/val-dorcia/) | medium | 2029-12-31 |

## Image

https://media.myitalia.it/media/region.toscana.1600.jpg
Author: Martin Falbisoner. License: CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0).
Source: https://commons.wikimedia.org/wiki/File:Tuscan_Landscape_7.JPG

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